Sarasota Style Starts With Dressing for Florida
Sarasota style is all about looking polished without feeling overdressed. With warm temperatures, sunshine and plans that can easily take you from lunch downtown to drinks by the water or dinner out, the best wardrobes are versatile, lightweight and easy to style.
At Simply Jo’s, we love finding pieces that feel elevated but still make sense for everyday Florida living. Here are a few of our go-to ways to dress for Sarasota.
Start With an Easy Dress
A great dress might be one of the hardest-working pieces in a Florida wardrobe. Look for lightweight fabrics, flattering silhouettes and prints or colors that can easily transition from day to night.
Pair one with sandals and simple jewelry during the day, then add a statement accessory for dinner.
Keep Your Layers Lightweight
Yes, we wear sweaters in Florida—just a little differently.
Lightweight knits and easy layers are perfect for air-conditioned restaurants, cooler evenings and those few days when Sarasota finally gives us sweater weather. Look for pieces that work just as well over your shoulders as they do worn on their own.
Invest in Great Denim
A flattering pair of jeans makes getting dressed so much easier. Pair denim with an elevated top for dinner, a lightweight sweater for a casual weekend or a simple tee and accessories for an effortless everyday look.
Let Accessories Do the Work
When you’re dressing for warmer weather, accessories can completely change a simple outfit. Jewelry, sunglasses, a great bag and the right shoes can take an easy dress or denim-and-top combination from casual to polished.
Dress for Where the Day Might Take You
One of our favorite things about Sarasota is that plans don’t always stay in one place. You might start with lunch, wander through Downtown Sarasota, stop for a drink and end up staying out for dinner.
The best pieces are the ones that can do all of it.
Choose clothing that feels comfortable enough for daytime but polished enough that you don’t have to go home and change.
Discover Sarasota Style at Simply Jo’s
Simply Jo’s is a locally owned women’s boutique in Downtown Sarasota offering a curated selection of clothing, accessories, gifts and more.
Our collections change often, and many of our pieces arrive in limited quantities. Stop by our Main Street boutique to see what’s new, or shop our latest arrivals online.
Simply Jo’s Boutique
1950 Main Street
Sarasota, Florida 34236